Blog 1:
Content: The content is mostly a critique of bad celebrity fashion choices with sarcastic comments made about each fashion don't.
Design: The format of the blog is very image heavy, relying on the images of fashion-victim celebrities to segue into amusing critiques of these bad fashion choices. Each blog post is set up with a picture of the offending celebrity, a run down of why the outfit is so terrible, and sometimes a poll asking others to weigh in. The blog also has links so readers can navigate archives and access a FAQ. Tags are utilized so that you can find all the fashion mistakes of your favorite (or least favorite) celebrities.
Audience: The blog seems to be targeted at several different audiences. It's witticisms can attract people interested in comedy. It's look at celebrity culture in a satirical way might pull from a different crowd than a straight-up gossip blog. It also would appeal to people interested in fashion, with its focus on fashion catastrophes.
Blog 2:
Content: Although it's under the "Celebrity Gossip" heading, it seems to take on the media in general. It reports on topics as varied as political pundits, presidential hopefuls, new movies, and celebrities. All of this is written with a Manhattan viewpoint, including a section on celebrity sightings in the big city.
Design: It has a fairly clean design, with links of interest in the top bar that represent topics covered often including Media, Advertising, and Tom Cruise. It's a fairly even mix between pictures and text, with the pictures tending to be on the smaller side. It includes links to longer stories on the site and off as well as reader responses and polls. It also has lots of advertising in the page layout.
Audience: The intended audience seems to be people that are interested in all aspects of the media landscape. It plays like a gossip blog that doesn't just rely on celebrities but expands the definition of gossip to include media decisions and political news of interest. It's witty style might also bring in fans of comedy. A big audience consideration is definitely for people residing in the New York City area, where the blog most often focuses on.
Blog 3:
Content: This blog is a spin-off of "Overheard in New York" which is a collection of funny sayings people hear others say in the big city. This blog is focused on funny things that celebrities say. These sayings are usually submitted by users, which are given an overheard "by-line".
Design: It has a fairly simple design, with the newest quotes displayed on the main page. The left side displays links that allow readers to catch up on Classic Quotes, find out more about the site, Browse by week and month or submit a quote.
Audience: It seems to have a similar audience as overheard in New York, only with the exception that I would assume it would generate more readers who are interested in celebrity culture or mocking that culture.
